There is no shortage of marketing agencies to choose from. And frankly, they all look & sound the same; however, Backswing Marketing is not your typical agency. Here are 10 reasons why current clients love us, and prospective clients have partnered with us:
- WE SAVE YOU MONEY
- When your advertising and marketing is more efficient, your Return On Investment (ROI) grows. Additionally, our relationships with media partners provides you with reduced rates & increased advertising presence. This is usually enough itself, but don’t worry – there’s more.
- EXPERTISE
- Again, our expertise is what drives the effectiveness of our campaigns. This not only saves you money, but also time & frustration. Sit back and watch our experts go to work for you.
- Experience
- Marketing is what we do. We live & breathe it. We don’t expect you to be experts in your craft & ours. Bring on our specialists to help guide and coach you on strategies that will work for your individual business
- One-Stop-Shop
- We can do it all. Our full-service agency has both digital & traditional media expertise to take on advertising campaigns of all sizes.
- Consolidated Reporting
- Are you sick & tired of sitting on 3 or more marketing meeting a month? How about having 1 – and getting all the answers, feedback, recommendations, and direction on the same call. If you want more, you can have more! But we’re all about saving you time.
- Consolidated Invoicing
- This one might be our client’s favorites. Are you receiving invoices from vendors that are 20-30 pages long that are confusing and maybe incorrect? Do you spend hours a month reconciling the numbers & verifying accuracy of what was purchased? Are you constantly getting questions from your Accounts Payable department? With Backswing Marketing, you’ll get consolidated reporting & media verification done for you.
- Consolidated Communication
- Have you ever had to change your marketing messaging mid-month? Have you ever had such an efficient campaign that you sellout of product or cannot facilitate a particular service offering for the month? We have. And we’re able to quickly adapt the messaging to generate demand for another product or service without reach out to 5 or more vendors. Keep your customers happy by maintaining relevant messaging in the marketplace.
- Industry News
- What’s the state of OTT? What is a cookie, and why are they going away? Do I have Google Analytics 4 set up? Am I data compliant? The list goes on. We’ll keep you updated on current changes in the industry that affects your business.
- Education/Coaching
- We truly see ourselves as an extension of your team. In fact, we really see our partners as family. We don’t just want your business to grow, we want to grow individually together as well. Want a crash course on setting up event goals? Want to learn how to optimize your Google My Business listing? Want to learn how tracking, cookies, and data come together? We’re happy to spend time teaching along the way. That’s how we all get better – and it’s a core component of what we do.
- Trustworthiness & transparency
- Arguably the most important reason; we’re a partner you can trust. We’re an open book – and that’s how we’ve always done our business. Sometimes maybe too much, but we’re proud of our transparency. Where and how you invest your marketing dollars are extremely important. We keep the Two Ts at the center of everything we do, and that’s our promise to you.
Proven Methodology
Dedicated Account Managers
Analytics and Results
We Have Expertise & Category Experience in Every Industry
Every day we hear about new paradigm shifts in data privacy, digital advancements, and more that impact businesses. This can make marketing seem more complicated than it needs to be; however, with our Find, Deliver, Measure framework, we’re able to successfully deploy effective marketing campaigns to businesses in all industries. The factors that makes a business unique are the customers they serve, how they serve them, and the idiosyncrasies of their messaging & customer service.
Work Backwards Approach
FIND your Audience and identify the platforms they spend time consuming. DELIVER your ads/message to them. MEASURE the effectiveness, engagement, and conversions following.
Accountable Business Partner
When you consult with us, you gain access to experienced professionals committed to achieving your objectives. We dedicated time & energy into every digital marketing campaign we launch.
Multi-Industry Expertise
While our experience alone gives us the industry knowledge to speak credibly about what is happening in your business, our marketing framework allows us to adapt proven strategies for any business.
Personalize Marketing Solutions
We do not rely on “cookie-cutter” solutions. Each one of our clients receives a customized marketing recommendation designed to meet their unique business needs.
One Stop Shop
We have partnerships at every level; full-service AOR accounts, specialized website consultations, coaching & marketing training, media buying/planning, and more. We’re your marketing gap-filler.
ROI-Focused Reporting
As your marketing partner, we take accountability of your camapign success. Part of that responsibility includes proof of performance. To each client’s discretion, we’ll set up a meeting cadence so you feel informed about your marketing effort’s performance.